AMAZON COOKMATE HELPS USERS ENJOY VIDEO CONTENT AND COOK MEALS SEAMLESSLY, WHILE GROWING AMAZON’S PRIME AND FRESH CONSUMER BASE.
First, customers select their desired recipe and order ingredients through Amazon Fresh. When their purchase arrives, they can return to the site, where they're prompted to pair an Amazon Prime video with their recipe. While their chosen content plays, each recipe step appears on screen. A portable tabletop button makes it easy to switch between steps without needing to touch the computer.
BEFORE REACHING OUR FINAL ITERATION, WE ASKED A POTENTIAL USER TO ‘BODYSTORM’ WITH US.
We gave her the ingredients and a spatula equipped with a button, and asked her to cook a meal while streaming a favorite show. After each recipe step, she was asked to used the spatula’s button to progress to the next instruction.
Result: Our tester was easily distracted by what was on the stove and wound up missing key moments in her show, but had no way to manage the content's pacing. Plus, pressing a button on her spatula became counterintuitive when she made use of other kitchen tools.
IN OUR SECOND ROUND OF TESTING, WE WANTED TO KNOW IF THE PROGRESS BUTTON SHOULD BE STATIC OR PORTABLE.
We simulated the experience by reading the recipe steps aloud to the chef and asking them to mark Post-its around the kitchen to indicate each time and location the ‘button’ was pressed.
Result: We found there wasn't one perfect spot for our button to live. Instead, where the button was placed depended on the stage of the recipe and recipe process. This made clear our final product needed to be portable and easy-to-clean.