AMAZON EATS GIVES SHOPPERS THE OPPORTUNITY TO EXERCISE PERSONAL PREFERENCE WHILE ELIMINATING THE MOST TIME-INTENSIVE STEPS OF MEAL PREPARATION.
Eats provides variety and balance by creating modular meal options, pre-frozen in sets. Each dish can be composed from a range of frozen starches, proteins, vegetables, and sauces. Individual servings may be easily snapped off in portions congruent with the user’s preference, then added to their Amazon lunch container and heated at work for just a few minutes.
WE TESTED WHETHER OUR PRODUCT ACTUALLY SAVED TIME.
To test the concept of Amazon Eats, we put together a set of fresh and frozen meals that could break into pre-portioned servings.Then, we gave them both to a user and measured the length of time from refrigerator to table. Finally, we rated the cooking time for each.
Result: The dish took under five minutes to prepare and heat. The snap-off interaction was surprisingly pleasing, though the consumer questioned whether the proportions would work for different eaters. Finally, we found that frozen dishes warmed up more evenly than fresh.
WE PITTED FRESH INGREDIENTS AGAINST FROZEN.
Next, we wanted to know if the taste and quality of our frozen dishes met user standards, so we A/B tested two dishes, one fresh and one frozen with a skeptic.
Result: After eating both, our tester declared, “I don’t care [that it is frozen food] anymore, now that I’ve tasted it. It’s pretty good.”