grace moore
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Count

 
 
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spending time well

overview

Out of Sight is a family of timekeeping devices that helps people spend time on moments that matter by temporarily setting phones aside. The Count timer helps people focus when it's time to hunker down with a task. 

Throughout this 7-month capstone project, I lead our team's research and strategy as acted as project manager. 

INDUSTRY: Consumer Electronics
EXPERTISE: Product Management, Brand Strategy, Design Strategy, Ethnography, Research, User Interaction, Interface Design, Packaging
COLLABORATORS: Zhiyi (Zoe) Gan, Julian Mickelson


challenge

The average American spends four hours a day on their phone.

While our phones do a lot of good, our constant connectivity often equates to four hours we’re less engaged, productive, or focused. The majority of Americans own smartphones, yet 47% report wanting to spend less time on their devices. It’s a significant problem and one many of us share.


Process


Insights


Solution

 

Brand strategy


business Strategy