TO BUILD OUR GO-TO-MARKET STRATEGY, WE FOCUSED ON TWO AUDIENCES THAT HAVE EXHIBITED DEMAND FOR PHYSICAL SCREEN MANAGEMENT TOOLS: FAMILIES AND PROFESSIONALS.
THESE GROUPS ARE SIGNIFICANT IN BOTH SIZE AND MARKET OPPORTUNITY.
An increasing percentage of the US population are digital natives or exhibit traits of heavy phone use. And working professionals admit to spending over eight working hours a week on their phones.
UNLIKE ITS DIGITAL COUNTERPARTS, COUNT GIVES PHONES A HOME AND PROVIDES PHYSICAL CUES TO REINFORCE DESIRED BEHAVIOR CHANGE.
Its physical interactions make the experience rewarding, not punitive.
TO REACH OUT OF SIGHT’S FIRST CUSTOMERS, WE’LL REACH THEM WHERE THEY ALREADY SPEND TIME: ONLINE.
Our marketing strategy employs paid advertising on social platforms and digital media outlets that focus on design and technology.
We also aim to build relationships with potential retailers and commercial partners early through connections with institutions like MoMA and WeWork.
OUT OF SIGHT IS A BUSINESS POISED FOR CONTINUED GROWTH.
After successfully bringing Count to market, we anticipate introducing the Chime alarm clock and a group version of Count in 2020.