OUR EVERYDAY CIRCUMSTANCES MAKE IT EASY TO LOSE FOCUS.
In our interviews and observations it quickly became evident that time is a tool we all use. But, nearly everyone we spoke with talked about how they struggled to balance instant gratification and long-term fulfillment.
TECHNOLOGY SHOULD ACT IN THE BACKGROUND, OUT OF THE WAY.
In our research, we heard over and over about the ‘black hole’ effect: How you might reach for your phone to check the weather, only to realize 10 minutes later that you’re scrolling through Instagram and don’t recall the forecast.
PHONES ARE A WAY TO UNWIND OR ENJOY A MOMENT OF DOWN TIME.
Ultimately, people relish in the ‘guilty pleasures’ that their phones provide.
Rather than punishing people, we wanted to reframe their experience -- and focus on the 47% that already want to make a behavior change.