OUR USER TESTING HELPED US DEFINE A FRIENDLY, RELATABLE BRAND, HIGHLIGHTED IN OUR PACKAGING.
In developing Count, it was critical that we set the right tone for our consumers.
THE COUNT BRAND EXPERIENCE SHOULD FEEL REWARDING.
Bold statements, bright colors, and a clean finish reflect the moments of encouragement, confidence, and calm we aim to offer people when they set out to complete a task.
COUNT’S USABILITY CARRIES ALL THE WAY TO ITS UNBOXING.
The packaging holds everything needed to begin using Count: a quickstart manual, micro-USB cord, and the product itself.
WE'VE MADE IT EASY TO GET STARTED.
The quickstart manual offers clear instructions for use in warm, cheerful tone.