BOTH PRODUCT RECOMMENDATIONS ACT AS KEY DRIVERS TO AMAZON’S HIGH PROFIT PRIME AND FRESH PLATFORMS.
With Prime’s annual subscription fee and higher user purchasing rate, these products tap into significant market potential in an underrepresented category.
FEW MEAL PRODUCTS OFFER PEOPLE VARIETY AND A SENSE OF OWNERSHIP.
Before creating Amazon Cookmate and Eats, we explored existing products and services, using 2x2 matrices to identify gaps in the market. This competitive analysis showed that while there are products that make food preparation easier, few products offered both a variety of options and user ownership in the process. And even fewer ensured healthy options.