OWNERSHIP LEADS TO SATISFACTION.
People feel a responsibility and a sense of accomplishment when they have a hand in their meal preparation.
MEAL TIMES ARE AN OPPORTUNITY TO SOCIALIZE AND RELAX.
…even if no one else is present. In addition to face-to-face interactions, social media and video content offer their own means of relaxation.
A LITTLE EXTRA EFFORT CAN MAKE A BIG DIFFERENCE.
People want food that tastes good! Small work-arounds, like adding a sauce, warming a dish, or breaking out the panini press, spice up otherwise ordinary meals.
PREDICTABLE MEAL STRUCTURES SIMPLIFY PREP.
Using the same formula for dishes helps cut down on planning and can offer opportunities to increase variety in each dish.
OUR IDEAS NEEDED TO ADDRESS THE NEEDS OF BOTH AMAZON AND THEIR CUSTOMERS.
Before ideating, we broke out our research findings into actionable criteria and identified overlapping opportunity areas for both Amazon and their users.