grace moore

dinostoragus

 
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CRAFTING Kid-FRIENDLY TOY STORAGE

Overview

DINOSTORAGUS FITS INTO EVERYDAY PLAY ROUTINES, MAKING TOY CLEAN-UP EASY AND APPROACHABLE FOR THE WHOLE FAMILY.

Dinostoragus addresses the challenges of clean-up by encouraging kids to take ownership of their toy organization with a fun and relatable character.  When clean up time rolls around, there's no argument needed: Kids can simply 'feed' their individual dinosaur by filling up his pockets and carry on with their day.

This project was part of a fabrication course at the University of Pennsylvania and focused on developing a toy for a specific child. During this individual project, I was responsible for project management, ideation, user feedback, prototyping, and fabrication.  

This project was featured in PennDesign News.

INDUSTRY: Soft goods, Storage
EXPERTISE: Design Strategy, Ethnography, Fabrication
COLLABORATORS: N/A


Challenge

Clean-up is often frustrating for everyone involved: Talk to kids and parents about the challenges in their daily routine, and they're likely to agree. 

I worked with Emil, a 6 year old, his parents, and older brother to develop my initial toy concepts and gather feedback.


Process


insights


solution


Business Strategy

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In creating Dinostoragus, I wanted to strike the balance between serving Emil's parents and Emil.

While Dinostoragus is made for children, ultimately, it's meant to support the entire family in a challenging part of their day.  Throughout this project, I looked to secondary resources to build context for child developmental stages, education styles, and grade-level standards, and I explored existing toys on the market to understand the larger context of Emil's experience.

It was important that the final solution be easily customized, and something not just Emil, but any first grader could love to use. The drafted pattern can be personalized to other kids' preferences with simple embellishments from a dinosaur to another creature and built out of other heavy-weight fabrics in a range of colors.