OUR DESIGN PROCESS FOCUSED ON ETHNOGRAPHIC RESEARCH.
Over the course of 5 weeks, we held 60-90 minute interviews with 14 individuals. Each participant had experienced at least one miscarriage and all but one had lost a pregnancy in the last five years.
WE LOOKED TO EXISTING SPACES WOMEN FEEL SAFE SHARING THEIR EXPERIENCES.
We scoured mommy blogs, online forums, scientific journals, and competing clinics’ sites to understand what women care about, struggling with, and working to address.
WE FOUND OPPORTUNITIES TO IMPROVE CARE AT THE POINT OF DIAGNOSIS AND IN FOLLOW-UP VISITS.
Our research revealed a wide range of timelines—from hours to days—and medical touch points throughout the patient journey. In spite of these variables, we heard repeatedly how blindsiding and uncertain the process felt, pointing to opportunities to introduce emotional care and recovery both before and after a miscarriage has ended.